LDE Bajaj · 3-Wheeler Content Strategy 2026

4 VIDEOS
13 TOPICS

Full script library — English + Hindi — for Bajaj 3-wheeler digital content. Built for auto-rickshaw operators, e-rickshaw owners, and fleet buyers. 13 topics across 4 videos, each under 60 seconds.

3Videos to film
12Topics covered
60sMax per video
31Shot types
RE·CNG·EVAll 3W types
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LDE Bajaj · Customer Testimonial Programme
TESTIMONIAL
QUESTIONS
Structured bilingual question guides for filming customer testimonials. Two tracks — Service and Sales — covering all phases from icebreaker to closing.
📋

Filming Guidelines for Customers

READ BEFORE RECORDING

🇬🇧 English

  • Speak naturally and in your own words — there is no right or wrong answer.// Relax. Be yourself.
  • Look towards the camera or the interviewer — avoid looking sideways.// Eye contact matters on screen.
  • Speak clearly at a comfortable pace — do not rush.// We can re-record if needed.
  • Try to mention the brand or dealership name in your answers.// e.g. "LDE Bajaj se service karwayi thi…"
  • Stand in a well-lit area, away from direct sunlight or fans in the background.// Even a plain wall works great.
  • Keep your phone on silent and avoid interruptions during recording.// Takes only 5–8 minutes total.
  • Answer in the language you are most comfortable in — Hindi or English, both are fine.// Mix is also okay.

🇮🇳 हिन्दी

  • अपनी भाषा में बात करें — कोई सही या गलत जवाब नहीं होता।// घबराएं नहीं, बिल्कुल natural रहें।
  • कैमरे की तरफ या इंटरव्यूअर की तरफ देखकर बोलें।// नजरें सामने रखें।
  • आराम से और साफ बोलें — जल्दबाजी न करें।// गलती हो तो दोबारा ले सकते हैं।
  • अपने जवाब में ब्रांड या डीलरशिप का नाम लेने की कोशिश करें।// जैसे "LDE Bajaj में service करवाई थी..."
  • अच्छी रोशनी वाली जगह पर खड़े हों — सीधी धूप या पंखा पीछे न हो।// साफ दीवार के सामने सबसे अच्छा।
  • Recording के दौरान फोन Silent रखें।// पूरा सिर्फ 5–8 मिनट लगेंगे।
  • हिंदी, English या मिक्स — जो आपको आसान लगे।// कोई रोक-टोक नहीं है।
Customer Testimonial Script · LDE Bajaj
Bajaj Service Customer Questions
For customers who visited LDE Bajaj for 3-wheeler or vehicle servicing, repair, or warranty work.
PHASE 01 Introduction & Background
Icebreaker — keep it light
Q1
Please tell us your name, what kind of work you do, and where you operate from.
अपना नाम बताइए, क्या काम करते हैं, और कहाँ से काम चलाते हैं।
💡 Sets the scene. Business owner context makes the testimonial more credible.
Q2
Which Bajaj vehicle do you run, and how long have you been using it for your work?
कौनसी Bajaj गाड़ी चलाते हैं आप, और काम में कितने समय से use हो रही है?
💡 Gets model name + longevity in naturally.
Q3
Is this your first visit to LDE Bajaj for service, or have you been coming here regularly?
LDE Bajaj में service के लिए पहली बार आए हैं, या यहाँ पहले भी आ चुके हैं?
💡 Opens loyalty angle for repeat customers.
Q4
How important is this vehicle to your daily income — would you say your livelihood depends on it running well?
आपकी रोजी-रोटी इस गाड़ी पर कितनी depend करती है — क्या यह ठीक रहे तो काम चलता है?
💡 Psychologically primes them to value uptime/service quality. Almost always a yes.
PHASE 02 Service Experience
Core content — most usable for video
Q5
What brought you in today — was it a scheduled service, a breakdown, or something specific you noticed with the vehicle?
आज किस काम से आए थे — routine service, breakdown, या कोई specific problem?
Q6
When you arrived, how quickly did the service team attend to you? Did you feel looked after from the start?
जब आए तो team ने कितनी जल्दी attend किया? शुरू से ही care मिली?
💡 "Feel looked after" is a soft psychological nudge — they'll likely confirm it.
Q7
Before starting the work, did our team explain what the problem was and what they would do to fix it?
काम शुरू करने से पहले — क्या problem है और क्या होगा — यह ठीक से बताया गया?
Q8
Was the vehicle handed back to you on time? Did you have to follow up, or was everything handled proactively?
गाड़ी time पर वापस मिली? आपको याद दिलाना पड़ा, या team ने खुद सब handle किया?
💡 Highlights proactive service — very useful for trust content.
Q9
Were you shown or explained what parts were replaced and why — so you understood exactly what was done?
कौनसे parts बदले और क्यों — यह दिखाया या समझाया गया? सब transparent रहा?
💡 Transparency angle — huge trust signal for commercial vehicle buyers.
Q10
Did the service cost feel reasonable — fair for the quality of work that was done?
Service का जो खर्च हुआ — जो काम हुआ उसके हिसाब से fair लगा?
💡 Skip gently if customer hesitates. Never pressure on billing.
PHASE 03 Business Impact
Emotional hook — use in video highlights
Q11
After the service, how has the vehicle been running — any noticeable difference in performance or fuel efficiency?
Service के बाद गाड़ी कैसे चल रही है — कोई फर्क महसूस हुआ performance या mileage में?
Q12
When your vehicle is in good condition after a service like this, does it directly affect how much you earn that day or that week?
जब गाड़ी अच्छे से चलती है service के बाद — क्या उस दिन या उस हफ्ते की कमाई पर सीधा फर्क पड़ता है?
💡 Connects service quality directly to income. Very powerful for commercial vehicle content.
Q13
Has a breakdown or problem ever cost you business in the past? How does having a reliable service centre like LDE Bajaj change that for you?
पहले कभी breakdown की वजह से काम या कमाई का नुकसान हुआ? LDE Bajaj जैसा service centre होने से वो tension कम होती है?
💡 Pain point then relief — strong storytelling arc for video.
PHASE 04 Trust & Loyalty
Strong closing — always include
Q14
There are other service options available — what keeps you coming back to LDE Bajaj specifically?
और भी जगह service होती है — तो LDE Bajaj पर ही भरोसा क्यों?
💡 Forces articulation of loyalty reasons. Gold for marketing.
Q15
If a fellow auto or vehicle owner asked you where to get their Bajaj serviced in this area — what would you tell them?
अगर कोई और auto या गाड़ी वाला पूछे कि Bajaj की service कहाँ करवाएं — तो आप क्या बोलेंगे?
💡 Word-of-mouth framing — answers become organic referral statements.
Q16
Is there one specific thing about our service team or the way things are handled here that really stands out for you?
हमारी service team या यहाँ का तरीका — कोई एक चीज़ जो आपको सबसे अलग लगती है?
Q17
For someone who runs a vehicle for their livelihood and is looking for a service centre they can trust — what would you say to them?
जो कोई अपनी रोजी के लिए गाड़ी चलाता है और एक भरोसेमंद service centre ढूंढ रहा है — उन्हें क्या कहेंगे?
💡 Perfect closer. Peer-to-peer voice is the most trusted format.
PHASE 05 Bonus / Alternate Questions
Use these to rotate across sessions for variety
B1
How many years have you been in this line of work, and how many vehicles have you owned in that time?
इस काम में कितने साल हो गए, और इस दौरान कितनी गाड़ियाँ रहीं?
💡 Great for experienced operators — shows deep context and long-term relationship potential.
B2
What does a typical working day look like for you — how many hours or kilometres does this vehicle run?
आपका एक आम दिन कैसा होता है — यह गाड़ी कितने घंटे या कितने kilometre चलती है?
💡 Humanises the customer and shows heavy usage — makes service even more relevant.
B3
Any final message for our LDE Bajaj service team, or for customers who haven't tried our service centre yet?
LDE Bajaj की team को या जिन्होंने अभी हमारा service centre try नहीं किया — उनके लिए कोई बात?
💡 Always end on this if no other closer is working. Very natural and warm.
📋

Filming Guidelines for Customers

READ BEFORE RECORDING

🇬🇧 English

  • Speak naturally and in your own words — there is no right or wrong answer.// Relax. Be yourself.
  • Look towards the camera or the interviewer — avoid looking sideways.// Eye contact matters on screen.
  • Speak clearly at a comfortable pace — do not rush.// We can re-record if needed.
  • Try to mention the brand or dealership name in your answers.// e.g. "LDE Bajaj se liya tha…"
  • Stand in a well-lit area, away from direct sunlight or fans in the background.// Even a plain wall works great.
  • Keep your phone on silent and avoid interruptions during recording.// Takes only 5–8 minutes total.
  • Answer in the language you are most comfortable in — Hindi or English, both are fine.// Mix is also okay.

🇮🇳 हिन्दी

  • अपनी भाषा में बात करें — कोई सही या गलत जवाब नहीं होता।// घबराएं नहीं, बिल्कुल natural रहें।
  • कैमरे की तरफ या इंटरव्यूअर की तरफ देखकर बोलें।// नजरें सामने रखें।
  • आराम से और साफ बोलें — जल्दबाजी न करें।// गलती हो तो दोबारा ले सकते हैं।
  • अपने जवाब में ब्रांड या डीलरशिप का नाम लेने की कोशिश करें।// जैसे "LDE Bajaj से लिया था..."
  • अच्छी रोशनी वाली जगह पर खड़े हों — सीधी धूप या पंखा पीछे न हो।// साफ दीवार के सामने सबसे अच्छा।
  • Recording के दौरान फोन Silent रखें।// पूरा सिर्फ 5–8 मिनट लगेंगे।
  • हिंदी, English या मिक्स — जो आपको आसान लगे।// कोई रोक-टोक नहीं है।
Customer Testimonial Script · LDE Bajaj
Bajaj Sales Customer Questions
For customers who purchased a Bajaj 3-wheeler — passenger auto, cargo, or Maxima — from LDE Bajaj.
PHASE 01 Introduction & Background
Icebreaker — keep it relaxed
Q1
Tell us your name, where you're from, and what kind of work you do.
अपना नाम बताइए, कहाँ से हैं, और क्या काम करते हैं।
💡 Standard opener — keep it easy and friendly.
Q2
Which Bajaj vehicle did you purchase from us, and when did you take delivery?
LDE Bajaj से कौनसी गाड़ी खरीदी और delivery कब मिली?
💡 Gets the product name and freshness into the testimonial early.
Q3
What is the vehicle being used for — passenger transport, goods delivery, or something else?
यह गाड़ी किस काम में लगाई है — सवारी के लिए, सामान ढोने के लिए, या कुछ और?
Q4
Is this the first vehicle you've bought for this work, or have you been in this business for some time?
क्या यह पहली गाड़ी है इस काम के लिए, या पहले से इस business में हैं?
💡 Context-setter — experienced buyers give more credible testimonials.
PHASE 02 Purchase Decision
Core content — most usable for video
Q5
When you were planning to buy, did you look at other brands or models as well? What made you go with Bajaj in the end?
खरीदने से पहले और brands या models देखे थे? आखिर में Bajaj क्यों चुना?
💡 Competitive contrast. Don't force — let it come naturally.
Q6
There are other Bajaj dealers around — why did you choose to buy specifically from LDE Bajaj?
और भी Bajaj dealers हैं — LDE Bajaj से ही खरीदने का फैसला क्यों किया?
💡 Key question — forces articulation of dealership trust. Always gets a usable answer.
Q7
How did the sales team help you — did they explain the model options, the pricing, and the finance properly?
Sales team ने कैसे help किया — models, pricing, finance — सब ठीक से समझाया?
Q8
Finance and loan are a big part of buying a commercial vehicle — how smooth was that process for you at LDE Bajaj?
Commercial vehicle में finance और loan बड़ा हिस्सा होता है — LDE Bajaj में वो process कितनी smooth रही?
💡 Finance ease is a huge differentiator for 3W buyers — always gets a strong response.
Q9
How was the delivery experience — the condition of the vehicle, the handover, and did anyone explain how to operate and maintain it?
Delivery का experience कैसा था — गाड़ी की condition, handover, और कोई operation या maintenance बताया?
PHASE 03 Real-World Performance & Income
Emotional hook — use in video highlights
Q10
Since you've started using it — how has the vehicle been? Performance, mileage, reliability on the road?
इस्तेमाल शुरू करने के बाद — performance, mileage, road पर reliability कैसी रही?
Q11
Has this vehicle lived up to what you expected when you bought it — or has it surprised you in any way?
खरीदते वक्त जो उम्मीद थी — वो पूरी हुई? या किसी बात से surprise हुए?
💡 Low-risk framing — "surprise" can be positive. Almost always opens a good story.
Q12
Has this vehicle made a visible difference in your earnings — daily, weekly, or monthly?
इस गाड़ी से कमाई में फर्क आया — रोज का, हफ्ते का, या महीने का?
💡 Most powerful question for 3W buyers. Income = livelihood. Very watchable content.
Q13
If you had to compare your situation before this vehicle and after — what would you say has changed?
इस गाड़ी से पहले और बाद — अगर compare करें, तो क्या बदला है?
💡 Before-after structure = strongest testimonial format. Very shareable.
PHASE 04 Recommendation & Close
Strong closing — always include
Q14
Would you recommend Bajaj as a vehicle and LDE Bajaj as the dealership to someone who is planning to start this kind of work?
Bajaj vehicle के लिए और LDE Bajaj dealership के लिए — क्या आप किसी नए को recommend करेंगे?
Q15
If someone in your area is thinking about buying a Bajaj 3-wheeler for their livelihood — what would you tell them, honestly?
अगर आपके इलाके में कोई Bajaj 3-wheeler लेने की सोच रहा हो — तो honestly क्या कहेंगे?
💡 "Honestly" gives permission to speak genuinely — usually the most quotable line.
PHASE 05 Bonus / Alternate Questions
Use to rotate across sessions
B1
Do you plan to add more vehicles in the future — and when you do, would you come back to LDE Bajaj?
भविष्य में और गाड़ी लेने का plan है? और अगर लेंगे तो LDE Bajaj से ही लेंगे?
💡 Future intent question — shows loyalty and confidence in the dealership.
B2
Has anyone in your family or your circle also bought from LDE Bajaj after seeing your experience?
आपके परिवार में या जान-पहचान में किसी ने आपको देखकर LDE Bajaj से लिया?
💡 Word-of-mouth referral story — pure gold for social proof content.
B3
Any final message for the LDE Bajaj team, or for someone sitting on the fence about buying their first commercial vehicle?
LDE Bajaj team को या जो पहली गाड़ी लेने से झिझक रहे हैं — उनके लिए कोई बात?
💡 Perfect closer. Let them speak freely and don't cut them off.
LDE Bajaj · Video Production Reference · 2026
SHOT
LIBRARY
Every shot type you need — B-roll, interactions, vehicle details, showroom sequences, operator life. Use alongside the script modal on set.
31Shot types
7Categories
4Difficulty levels
CV · MV · SF · OLAll shoot contexts
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